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Panasonic Massage Lounger Real_pro_ultra_ Product Information Manual

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    41
    Keys to A Good Sales Demo for the Panasonic Real Pro Ultra
    1. Make sure the person is sitting comfortably in  the chair with their head back against the pillow. If 
    shoes are off, make sure the ottoman is extended as much as possible.  If shoes are on, then the 
    ottoman should be in the “open” position.
    2. Start the chair with the yellow button. The program buttons will flash. Select the Quick program. 
    First 30 seconds the chair is “scanning” the back.  Then the massage starts. Make sure their 
    hands/arm  are in the arm massage. Watches off is a good idea!
    3. If the person wants a stronger massage, show them  how to recline the chair more. If it is too strong, 
    sit them up.  If demonstrating the Grasp massage on manual, it is best to sit the chair up and flip 
    the back pad back. 
     This way the heads really come over the shoulders.
    4. During the massage show them where the air controls are (on the left) and the manual controls (on  the right). Demonstrate arm stretch, repeat f unction (repeats whatever massage is being done at 
    that time), and Ultra Knead (Junetsu). Demonstrate how intensity for both air and back can be 
    controlled electronically.
    5. Some people may not like the massage plates in the feet. These can be removed. Show them this 
    if that is an objection.
    6. Keep the controller in the control holder, but point  out that the holder can be placed on either side 
    of the chair at set up.
    7. Turn the voice navigation to the appropriate level, or turn it off by toggling it to off.
    8. Key talking points—why this chair?
    • More massage area than any other chair on the market.  Air massage of 460 square inches 
    is DOUBLE what they are feeling on their back.  Thus, “total body”!
    • Massage styles variety—Quad rollers can open and close. So they can grasp, do shiatsu, do 
    Swedish, do fist.  1,111 massage styles can be created.
    • Junetsu—ultra fine kneading.  Show the customer a one second circle of your thumb, like a 
    “professional massage therapist.” Then press the “ultra knead” button so they can feel it 
    themselves.  Only Panasonic has this capability.
    • Customization—You can create yo ur own program (be familiar with how to create a self-
    program—watch the DVD for help!). You can store your own program. And the chair’s scanning 
    customizes the massage to you.
    • Brand—Panasonic is the biggest national brand in the business, and we are known for 
    quality and reliability.  We have been making these chairs for over 35 years, and the Real Pro Ultra 
    is the best selling chair at the high end in the  world.  And The Sharper Image has the best from 
    Panasonic.  
    • Longevity—Chair is built to last to do two massages a day without maintenance for 7 years. 
    Then an overhaul of the chair will cost $500-700 dependi ng on wear and tear. This product will last.  
    9. Be sure to stop the chair using the yellow button. If someone gets out of the chair with the    
    ottoman up, simply push the yellow button “on” then “off” to have the chair reset itself upright.
    10. If you get questions from customers that you are unable to answer, ask your HQ to contact us. Or 
    email us at [email protected] (Dan Silver) or [email protected] (Bert 
    Mangino) with your questions. 
    						
    							
    42
    Keys to Big Ticket Selling
    Knowledge
    Of Product
    Of Competitor
    Of CustomerConfidence
    In Self
    In Resources
    In Product
    In Comfort
    In Being 
    Enthusiastic
    Patience
    Tire Kickers Buy
    Tire Kickers Can
    Take up Chairs Honesty
    Getting the Right 
    Fit for your 
    Customer
    Assurance
    Sincerity
    Understanding
    Serenity 
    						
    							
    43
    Why Buy A Massage Chair?
    Cost Savings
    $1-2 per day for 
    massage
    No driving – gas $Convenience
    Anytime Massage
    Comfort of your home
    Personal
    • Customized 
    Massage Fitting 
    Your Body
    • A Comfortable Place to Relax
    Therapeutic
    Benefits of Massage extend 
    beyond relaxation
    • Pain Relief
    • Circulation
    • Energy
    • Flexibility
    • Preventative maintenance 
    of your body 
    						
    							
    44
    Moving Yourself Toward Wellness 
    						
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