Panasonic Massage Lounger Real_pro_ultra_ Product Information Manual

							
Panasonic Healthcare 
Products
Real Pro Ultra 
Fall 2007
Panasonic Consumer Electronics Company 
						

							
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Market Facts
• Market Size Estimate: $175M, 100,000 units
– 40,000 under $1000 (e.g. iJoy from Human Touch, Premier, King Kong)
– 30,000 between $1000-250 0 (HT, Panasonic, 
Premier, King Kong)
– 20,000 above $2500 (Panasonic, HT, Sanyo,  Osim, Premier)
• Channels:  
– Specialty Retailers—The Sharper Image, Brookstone
– Asian Retailers
– Back Care Stores
– Electronics Stores
– Home Furniture
– Catalogue/premium/other
–Costco
• Demographic of User
– Half Men, Half Women
– Half with a back problem, half who want to unwind 
						

							
The Human Body 
						

							
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The Human Body
•500 muscles
• 200 bones
• 7 miles of nerve fiber
• 60,000 miles of blood vessels
• More than 1,600 gallons of blood is pumped by the human heart daily
• 500,000 touch receptors
• 350 Acupoints
– 90 in your back and neck 
						

							
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Ki-Life Energy
The Energy in the Acupoint
Water
WoodFire
Metal
Earth
Ki makes up the universe  in the form of five 
elements:  wood, fire,  earth, metal and water . 
These five elements al so represent our bodily 
constitution as human bein gs, making us one with 
the universe.  
Ki-Life Energy, flows into  our bodies, up from the 
earth in its Yin form  and down from the heavens 
in its Yang form. The  energy channels in our 
bodies through which  it moves are called 
“meridians.”
The effort to affect energy  flow in the Meridians 
is centered on particula r points along these 
Meridians which have been fo und to be especially 
effective. These are know n as acupoints or Tsubo 
points.  Western medici ne has confirmed the 
existence of these acupoin ts as areas where the 
body’s electricit y flows more freely.
At times the Ki in thes e acupoints can become 
blocked or trapped. Through  the special healing, 
the Ki can be freed  and balanced.  
Traditional Chinese 
Medicine believes that 
Ki Life Energy is a 
vital life force that 
circulates throughout 
the entire body. Ki is 
manifested both as 
Yin and Yang.
Meridians
Tsubo
Half-back diagram 
						

							
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Acupoints
Tsubo or acupoints are places where Ki accumulates on the 
meridians like pools in a stream.  The tsubo are numbered according 
to their position on the meridian.
Modern scientific investigation ha s shown that the acupoints are
often situated at places where ther e are particular physical features; 
for example, around joints, in t he depressions between muscles, or 
where nerves run close to the  skin’s surface. The electrical 
resistance of the skin at these  points can be measured using 
electronic equipment and has been  demonstrated to be lower than 
elsewhere on the bo dy’s surface.  
Each acupoint has specific properti es or actions. These may include 
reducing pain, moving Ki in specif ic directions, calming the mind, 
heating or cooling the body,  or balancing the Elements.  
There are some 350 tsubo points sca ttered all over the human body. 
The majority of these are located on your neck and back. Stiffness or 
pain at an acupoint indicates some  problem with the organ related to 
that specific acupoint. Stimulating t he point can help relieve muscular 
stiffness and help improve circulation of the blood  and other body 
fluids as well as improve waste removal. 
Organ function is improved as well as  
beneficial effects on the hormonal 
and nervous systems. 
The benefits help alleviate 
fatigue and promote 
good health.
Pressure applied 
at a right-angle 
reaches the 
bottom of the  acupoint
Acupoints 
						

							
Massage 
						

							
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The Benefits of Massage
Enhances General Health
• Enhances General Health
• Promotes well nour ished and healthy 
skin
• Improves circulation  of blood and lymph
• Relaxes muscles an d improves joint 
mobility
• Encourages gener al relaxation
• Improves immune system functioning
• Improves energy flow
Source:  Basic Kneads Massage
Alleviates Problem  Conditions
• General muscular tension  and aches
• Tension headaches
• Muscular back pain
• Poor circulation
• Stress and anxiety
Relieves Effects of Stress
• Triggers relaxation response
• Relaxes tense muscles
• Reduces anxiety levels
• Normalizes blocked energy  flow
• Restores a calm mind and  well-being
Combats Negative Effect of 
Aging
• Enhances tissue elasticity and  joint flexibility
• Improves blood and lymph 
circulation
• Promotes healthy and vibrant  skin
• Improves immune system  functioning
• Relieves muscle aches and  stiffness
Supports Fitness or Sports Program
• Relieves tired and sore muscles
• Helps improve flexibility
• Relaxes tight muscles
• Speeds recovery from strenuous 
exertion
• Reduces anxiety of athletic competition
Compliments Other Health 
Care
• Physical and Occupational  Therapy
• Post-surgical patients
• Medical patients
• Chiropractic
• Psychotherapy 
						

							
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Shiatsu
The Japanese used the principles of 
Traditional Chinese Medi cine, with practices 
similar to acupunct ure and developed 
Shiatsu. Shiatsu is  a Japanese word, “shi”
meaning finger, and “atsu” mean ing pressure.  
The art of Shiatsu uses a rhythmical motion to 
work on the flow of Ki that circulates through 
the body in meridians. 
There are 12 Meridians  on the human body 
and over 350 acupoints points. Approximately 
90 of these points are located on your neck 
and back. In describing  location of these 
Meridians and acupoints, the term “cun” is 
used. 
One cun is approximate ly the width of a 
thumbAcupoints on the Human Body 
						

							
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Swedish
The term “Swedish Massage” is 
used to describe a variety of 
techniques designed to relax 
muscles by applying pressure to 
them with a variety of strokes.  
“Effleurage” is the most popular 
type, which is a long gliding 
stroke, usually with the palm.  
“Petrissage” is a kneading 
movement of the hands. Swedish 
massage also uses circular palm 
motions, quick vibration of the 
body, and elements of tapping 
and stretching. 
Compared to other massage 
styles, Swedish is more gentle 
than Shiatsu, but like other 
massage styles Swedish is both 
relaxing and invigorating, and 
benefits circulation.