Panasonic Massage Lounger Real_pro_ultra_ Product Information Manual

Panasonic Healthcare 
Products
Real Pro Ultra 
Fall 2007
Panasonic Consumer Electronics Company 

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Market Facts
• Market Size Estimate: $175M, 100,000 units
– 40,000 under $1000 (e.g. iJoy from Human Touch, Premier, King Kong)
– 30,000 between $1000-250 0 (HT, Panasonic, 
Premier, King Kong)
– 20,000 above $2500 (Panasonic, HT, Sanyo,  Osim, Premier)
• Channels:  
– Specialty Retailers—The Sharper Image, Brookstone
– Asian Retailers
– Back Care Stores
– Electronics Stores
– Home Furniture
– Catalogue/premium/other
–Costco
• Demographic of User
– Half Men, Half Women
– Half with a back problem, half...

The Human Body 

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The Human Body
•500 muscles
• 200 bones
• 7 miles of nerve fiber
• 60,000 miles of blood vessels
• More than 1,600 gallons of blood is pumped by the human heart daily
• 500,000 touch receptors
• 350 Acupoints
– 90 in your back and neck 

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Ki-Life Energy
The Energy in the Acupoint
Water
WoodFire
Metal
Earth
Ki makes up the universe  in the form of five 
elements:  wood, fire,  earth, metal and water . 
These five elements al so represent our bodily 
constitution as human bein gs, making us one with 
the universe.  
Ki-Life Energy, flows into  our bodies, up from the 
earth in its Yin form  and down from the heavens 
in its Yang form. The  energy channels in our 
bodies through which  it moves are called 
“meridians.”
The effort to...

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Acupoints
Tsubo or acupoints are places where Ki accumulates on the 
meridians like pools in a stream.  The tsubo are numbered according 
to their position on the meridian.
Modern scientific investigation ha s shown that the acupoints are
often situated at places where ther e are particular physical features; 
for example, around joints, in t he depressions between muscles, or 
where nerves run close to the  skin’s surface. The electrical 
resistance of the skin at these  points can be measured using...

Massage 

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The Benefits of Massage
Enhances General Health
• Enhances General Health
• Promotes well nour ished and healthy 
skin
• Improves circulation  of blood and lymph
• Relaxes muscles an d improves joint 
mobility
• Encourages gener al relaxation
• Improves immune system functioning
• Improves energy flow
Source:  Basic Kneads Massage
Alleviates Problem  Conditions
• General muscular tension  and aches
• Tension headaches
• Muscular back pain
• Poor circulation
• Stress and anxiety
Relieves Effects of...

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Shiatsu
The Japanese used the principles of 
Traditional Chinese Medi cine, with practices 
similar to acupunct ure and developed 
Shiatsu. Shiatsu is  a Japanese word, “shi”
meaning finger, and “atsu” mean ing pressure.  
The art of Shiatsu uses a rhythmical motion to 
work on the flow of Ki that circulates through 
the body in meridians. 
There are 12 Meridians  on the human body 
and over 350 acupoints points. Approximately 
90 of these points are located on your neck 
and back. In describing...

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Swedish
The term “Swedish Massage” is 
used to describe a variety of 
techniques designed to relax 
muscles by applying pressure to 
them with a variety of strokes.  
“Effleurage” is the most popular 
type, which is a long gliding 
stroke, usually with the palm.  
“Petrissage” is a kneading 
movement of the hands. Swedish 
massage also uses circular palm 
motions, quick vibration of the 
body, and elements of tapping 
and stretching. 
Compared to other massage 
styles, Swedish is more gentle 
than...