Rolleiflex Rolleicord Manual

							POSTED 6-27-04
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							3t| MIIIION
500 000 RrrttEIS
The ingenious idea of twin-lens Visual Photography embodied
in a camera of unexcelled precision, smooth operation and ele-
gance of design has aroused enthusiasm the world over. Half
a million ROLLEIFLEX and ROLLEICORD cameras - eadr a tedr-
nical masterpiece - are in use in all parts of the world, and
millions of people are still looking forward to possessing one.
Like every grand idea, the ROLLEI finds universal application
in Engineering and 5cience
in Press and Portraiture
in Nature, Art and Everyday-life.
Within these boundless fields, both ROLLEIFLEX and ROLLEI-
CORD are seekers after truth, pacemakers of progress and Open
Sesames to all that is beautiful in life.
Ranking foremost in international competition, the ROLLEI ispreferred by every serious amaieur, while the discriminatingprofessional would not be without it.
,iu auoty /a,ttd,tn aleryhald 
						

							ROILEIFLEX ond ROTLEICORD
5ix salient features stand out like milestones
along the Rollei road to norld -wide success :
IMAGE PREVIEWED
Even photographing with sense means doinga iob blindfolded. Not so with the wvin-lensreflex system, the view-finder of whidr proiects
a brilliant upright imaqe upon the focusingscreen. This makes it possible to judge anddetermine the proper angle, framing andsharpness of the picture both before andduring the exposure. The ROLLEI is the camerawith the built-in photo-coadr assisting you
not only in by-passing nondescript pictures,
but making you visualize - before actuallyexposing - the really worth while subiect.
Visual conception has always preceded trueartistic adrievement and the ROLLEI photo-
grapher has the added advantage of not onlyseeing his subject but also of previewing itsphotographic reproduction. 
						

							Applied to practical photography, this means:
iudicial droice of subject, matter and compo-sition, while making the fullest use of the entirepicture area.
THE NATURAI VIEW
The human eye takes circular views of theoutside world. In contrdst to the uprighi andhcrizontal image, the square picture of theROLLEI is most closely adapted to humanvision. That is why ROLLEI photos appear sorealistic.
Besides, even the most experienced photo-grapher will find it difficult to decide in advanceupon the final shape of the picture. The squaresize of the ROlLEl, however, readily pernrits
both upright and horizontal enlargements
at will.
Applied to practical photography, this means:
a saving of time on eadr exposurer for thereis no cumbersome dtoice of taking either avertical or horizontal picture. 
						

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AUTOMATIC SHARP.FOCUSING
The mere turning of a knob puts the ground-glass screen into
critical focus, the same action autontdtically sharp-focuses forexposure/ thanks io the rigid systenr coupling of finder and
t.rking lenses.
The taking lens, moreover, has a greater depth of focus
than that indicated on the grouncl-glass screen by the faster
vier,v-finder lens. As a result, neg,rtives of pin-point definition
will be assured even if sharp-locusinc; was not quite up to
the mark. There is, therefore, no need to stop down for
saf-ety and the speed of the taking lenses of both ROLLEIFLEX
and ROLLEICORD may be fully utilized. However, where
stopping down is desirable in order to increase the depth of
focus, the view-finder irnage will still renrain brilliant and
cle.-tr, permittirrg of critical appraisal at all tinres.
Applied to practical photography, this means: instanr snarp-
focusing coupled with automatic safety. 
						

							AUTOMATIC OPER.ATION
MAKES SHOOTING EASY
A flip of the finger - and the focusing hoodsprings open. Aperture and shutter speed dialsmay be easily read and adiusted while viewingthe ground-grlass screen. A half-turn of the crank(or a turn of the knob) moves the film forward.These automatic features are, however, taken forgranted in a precision-built camera. The uniqueautomatic syndrronisation, whitfi is found in theROLLEIFLEX only, makes it possible to Sange thefllm in a few seconds even in complete darknessand to advance it with one swift motion of thehand, whilst cod
						

							UNIVERSAL USE
The optimal width of angle of the modern taking
lens recommends it for use in ptess-reporting
engineerin g, ardtitecture and landscapes. Atta&a ble
Rolleinar lenses also permit photographing small
and the smallest objects so that an all-round
optical versatility is assured.
The critical definition of the 21/n x 21/n ROLLEI
negative, always renders large-scale enlargementspossible of even small sections of a negative.
Apart from this universal application of the ROLLEI,
its versatility is further enhanced by the following
constructional features: In addition to the standard
No. 120 (82) rollfilm, 2tf,xJLfr (017, x 9 cm) plates
as well a 35 mm miniature film may be used in the
ROLLEI. The superbly corrected all-purpose lens
is capable of producing color pictures of the
highest perfection.
Applled to practical photography, this means:
all-round range in the scale of reproduction com-
bined with a wide droice of neqative material and
sizes,
Thanks to these draracteristics:
Sturdinessl Handiness IPrecision l of Desiqn Ever-Readiness 1 in LlstIElegance ) Dependability J
ROLLEIFLEX and ROLTEICORD rank foremost
among precision cameras. 
						

							@oHeflfles
THE JEWEL AMONG TOP-FLIGHT
CAMERAS
The automatic ROLLEIFLEX is the
rollfilm camera with no red window - Ifor the film is merely attadred to the
take-up spool and, by a few turns of
the crank, automatically advanced to
exposure No. l. This is made possible
by the unique automatic film feed.
The shutter is cod