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Sharp Quattron Brochure

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    							SHARP LCD TV Line-up 2010
    3C is over,
    4C has arrived.    
    						
    							2
    4 COLOUR REVOLUTIONQUATTRON DEBUT
    Sharp’s leading-edge liquid crystal technology has produced the revolutionary
    4-primary colour technology for a first in the industry.*
    1
    It employs a four-colour filter that adds yellow ( Y ) to the three primary colours of red,
    green and blue ( RGB ), expanding the colour gamut and faithfully rendering nearly all colours that can be discerned with the unaided human eye, especially golden yellow.
    Combined with Sharp’s 1080P and X-Gen panel that applies UV
    2A  *2 technology,
    the displays deliver an unprecedented high-quality picture as well as reduce energy consumption with an LED backlight.
    Innovation is in our DN
    *1 Based on publicly available information as of March 2010.
    *2 Ultraviolet-induced multi-domain ver tical alignment (UV2A) is a manufacturing method in which UV light is used for precision control of liquid cr ystal molecules to ensure uniform alignment in specific directions.    
    						
    							3
    4-Primary Colour Technology System and X-Gen Panel Technology
    The  newly  developed  4-primar y  colour  system  and  X-Gen  panel  are  Sharp's  unique  leading-edge  technologies  that  dramatically  improve  colour 
    expressiveness  and  picture  qualit y  to  an  unprecedented  degree.  The  4-colour  system  adds  yellow  reproduction  to  the  conventional  primar y 
    colours of red, green, and blue ( RGB plus Y ) . This markedly enhanced yellow reproduction provides an unprecedented wide range in gradations to 
    deliver colours just as they are in nature.
    Compared  with  the  conventional  3-primar y  colour  panel's  6.2  million  dots,  the  more  than  8  million  dots  of  the  4-primar y  colour  system  deliver 
    greater precision with unprecedented colour expression through the addition of yellow.
    Energy Savings
    The high transmissivit y of the new 4-primar y colour filter in Quat tron enables lower power consumption by using the LED backlight more ef ficiently 
    than does a conventional panel. Using the yellow colour component improves ef ficiency for higher brightness.
    1,920 X 1,080 X 3 ( RG B ) = 6,220,80 0 dots1,920 X 1,080 X 4 ( RG BY ) = 8,29 4,4 0 0 dots
    X-Gen/RGBX-Gen/RGBY
    LE      DING-EDGE TECHNOLOGY FOR THE BEAUTY 
    OF NATURE AND THE BEAUTY OF ART
    Light Blue
    Sparkling Gold Bright Yellow
    0.9
    500 0.8
    0.8
    0.7
    0.7
    0.6
    0.6
    0.5
    0.5
    0.4
    0.4
    0.3
    0.3
    0.2
    0.2
    0.1
    0.1
    0.0
    0.0520
    540
    560
    580600620
    380
    460
    470
    480
    490
    Colour reproduction area
    of HDT V standard (EBU100% )
    Colour reproduction area
    of Quattron
    *The pictures on this page are simulated illustrations and pictures for the purpose of explaining features.
    Improved Colour Reproduction
    The addition of yellow pixels enables the reproduction of colours which displays were previously unable to accurately depict. The 4-colour system 
    creates a vast array of colours and improves expressiveness.       
    						
    							X-Gen Panel
    The  nex t-generation  LCD  panels    are  produced 
    using  Sharp’s  uniquely  developed  U V
    2A*1  photo-
    alignment  technology.  Together  with  fast 
    response,  this  technology  achieves  a  higher  contrast  ratio  by 
    enhancing  light  ef ficiency  and  eliminating  backlight  leakage  to 
    deliver the deepest black as well as the brightest white.
    High-efficiency LED Backlight
    Using  LEDs  as  the  light  source  in  AQUOS  enables  precise  brightness 
    control  and  high-speed  response.  With  LED  light  diffusion  technology, 
    the entire screen is lit with high efficiency and consistency in brightness.
    Combined  with  the  next-generation  X-Gen  panel,  AQUOS  achieves  a 
    higher contrast ratio and delivers vibrant red colours with deeper black 
    for high-precision detail in dark scenes.
    4
    Enabling Higher Brightness with Less Power and Expressing 
    Vivid Intermediate Colours
    Why  yellow?  Conventional  RGB  displays  need  excessive  lighting  to 
    produce  vivid  intermediate  colours,  such  as  yellow,  cyan  and 
    magenta,  and  high  brightness  from  all  light  sources  to  deliver  a 
    bright  picture.  Yellow  is  the  solution  to  enable  both  a  wider  colour 
    gamut and brighter picture with less power.
    R
    R
    Y
    Y
    G
    G
    B
    BB
    B
    R
    R
    G
    G
    4 Primar y Colour Display, RG BY
    3 Primar y Colour Display, RG B
    AQUOS Delivers Impressively Advanced Picture Quality
    Home Network (LE820 only) 
    DLNA® (Digital Living Network Alliance®)
    The digitalization of audio-visual equipment has improved compatibility 
    to handle digital image, video, and audio files using a computer. A home 
    network  with  L AN  connection  enables  an  AV  system  in  which  content 
    can be enjoyed regardless of where it is stored.
    With the DLNA functionality of the AQUOS LE820 series, you can easily 
    use the large screen in the living room or bedroom 
    to enjoy photos and music stored on a computer in 
    another room.
    DLNA®, the DLNA Logo and DLNA CERTIFIED® are trade marks, service marks, or certification marks of 
    the Digital Living Network Alliance.
    4PRIMARY COLOUR
    TECHNOLOGY
    Conventional (RGB)
    Sharp’s original four pixel RGBY colour feature LCD alignment control
    technology for darker blacks and brighter whites
    LED Backlight which anables
    less power consumption,longer operation life and
    quicker lighting response.
    Conventional (ASV) Conventional (CCFL)
    Colour Gamut
    Pixel Colour Colour Gamut & Energy Saving
    Good
    GreatGood (100%)
    Great (120%)
    Energy Saving
    R G B
    R G B Y
    4PRIMARY COLOUR
    TECHNOLOGY
    Conventional (RGB)
    Sharp’s original four pixel
    RGBY colour feature LCD alignment control
    technology for darker blacks and brighter whites
    LED Backlight which anables
    less power consumption,longer operation life and
    quicker lighting response.
    Conventional (ASV) Conventional (CCFL)
    Colour Gamut
    Pixel Colour Colour Gamut & Energy Saving
    Good
    GreatGood (100%)
    Great (120%)
    Energy Saving
    R G B
    R G B Y
    *1 Ultraviolet-induced multi-domain ver tical alignment (UV2A) is a manufacturing method in which UV light is used for precision control of liquid cr ystal molecules to ensure uniform alignment in specific directions.    
    						
    							5
    DivX®, DivX Cer tified® and associated logos are registered trademarks of DivX, inc. and are used under license.
    *The pictures on this page are simulated illustrations and pictures for the purpose of explaining features.
    Optical Picture Control ( OPC )
    OPC  automatically  adjusts  the  screen  brightness  according  to  the 
    ambient room brightness. This is not only eco-friendly, since it leads 
    to greater conser vation of energy, but also easy on the eyes.
    Mercury Free
    The  LED  backlight  is  made  without  mercur y,  which  reduces  the 
    burden on the environment.
    Long-life 100,000-hours LED Backlight
    Through  the  use  of  a  direct  LED  backlight  system,  Sharp  has 
    achieved  a  backlight  operation  of  100,000  hours  before  brightness 
    decreases  by  one  half.  This  provides  a  longer  ser vice  life  than 
    conventional CCFL systems.
    10 0 Hz /12 0 Hz Fine Mot ion Advanced
    A Q U O S  models  use  10 0 Hz / 12 0 Hz  F ine  M otion  A dvanced 
    technology  developed  f r om  Shar p’s  highly  advanced  L C D 
    technology.  T his  pr ovides  a  pic t ure  wit h  10 0 / 12 0  f r ames  per 
    second  ( double  t he  conventional  5 0 / 6 0  f r ames  per  second )  by 
    supplementing  t he  pic t ure  wit h  Shar p’s  unique  algorit hm.  A ls o, 
    t he  technology  coupled  wit h  t he  X- G en  panel  developed  for  high-
    speed  moving  images  provides  smo ot h  and  clear  pic t ures  for 
    quick-moving spor t s s cenes and clear let tering in moving captions 
    wit hou t motion blur. ( L C L E 82 0 M series, L C - 4 0 L 6 5 0 M )
    Example with motion blur Example of 100Hz /120Hz Fine Motion 
    Advanced without motion blur
    Cr ystal Clear Technology
    A  conventional  panel  dif fuses  light  at  the  sur face,  resulting  in 
    reduced  picture  intensit y  and  compromised  black  levels.  The 
    Cr ystal  Clear  technology  deflects  light  at  nearly  equal  intensit y, 
    drawing it away from the screen and achieving deep black levels.
    Conventional technology
    Ambient light
    Cr ystal Clear technology
    Ambient light
    DivX HD Video Playback
    The  new  AQUOS  series  enables 
    high-qualit y  reproduction  of  HD 
    video recorded in DivX format on 
    USB  memor y,  providing  a  wider 
    range of enter tainment.
    Music PlayerPhoto Viewer
    Slide Show & Video
    Slide  Show :  By  combining  the  photo  viewing  and  music  playing  function, 
    customers  can  enjoy  their  original  slide  show,  sharing  the  memories  with 
    friends and families.
    Video :  The  new  AQUOS  series  enables  high-quality  reproduction  of  HD  video 
    recorded  in  DivX  format  on  USB  memory,  providing  a  wider  range  of 
    enter tainment.    
    						
    							6
    SOPHISTIC      TED DESIGN 
    FOR ADVANCED LIFESTYLES
    Thin  and Seamless Full Flat Design
    Continuing Sharp’s history of innovation and originality, the new AQUOS LED LCD T Vs offer a stunning new contemporary design 
    that pushes the envelope for flat-screen television artistry. At only 1.5inches approximate ( 39mm) slim, the full flat front glass ( on  the LE820 series) extends to meet the slim border for a subtle edge that benefits the elegance of a modern home theatre.    
    						
    							7
    1.5”    
    						
    							Making a Tangible Contribution to Environmetal Protection
    Many manufacturers today make good products, but few produce “green products”. Sharp wants to be commit ted to the protection of the natural resources on which our lives and based. So to  make a reduction of CO2 emissions worldwide, Sharp products are equipped with various  energy-saving eco-features that make our T Vs true energy savers.
    ENVIRONMENT       LLY FRIENDLY 
    						
    							9
    1 4-Primary Colour Technology (LE820M series)
    In  addition  to  the  three  primar y  colours  red,  green  and  blue,  the  sub-
    pixels  brilliant  yellow  enable  ef ficient  backlight  operation  with 
    reproduction in higher qualit y. Less power is needed to reproduce the 
    same level of yellow output than with conventional panels.
    2 LED
    Sharp’s  LED  system  enables  precise 
    brightness  control  and  high-speed 
    response.  This  reduces  the  light 
    required  to  view  the  same  picture 
    and decreases power consumption.
    3 X-Gen Panel
    Compared  to  the  conventional 
    Advanced Super View panel, the new 
    X-Gen  panel  has  a  wider  aper ture 
    ratio, allowing easy light transmission 
    through  the  panel.This  greatly  helps 
    to  achieve  a  high  contrast  ratio  with 
    less power.
    4 Eco Picture Control
    Analyzing  the  picture  signal  to  optimally  control  the  backlight 
    brightness and picture qualit y produces a high-qualit y picture with low 
    power consumption.
    5 Energy Save Mode
    The LE Series represents the latest in energy-saving design with a 
    dedicated Eco but ton on the remote control that allows the user to 
    choose  bet ween  t wo  levels  of  energy  saving :  standard  and 
    advanced.  Set ting  the  power-saving  level  can  result  in  decreased 
    overall power consumption.
    6 Optical Picture Control ( OPC )
    OPC  automatically  adjusts  the  screen  brightness  according  to  the 
    ambient  room  brightness.  This  is  not  only  eco-friendly,  since  it 
    leads to greater conser vation of energy, but also easy on the eyes.
    7 No-Signal Off / No-Operation Off
    The T V automatically switches into standby mode to reduce power 
    consumption if there is no signal for 15 minutes or no operation for 
    three hours.
    8 Innovation Meets Ecology
    Outstanding  examples  are  presented  with  our 
    new  LCD  T Vs  of  the  LE820  series  equipped  with 
    leading-edge  technology  and  the  4-primar y 
    colour  system  ( RGB  plus  Y ) .  E x tremely  low  power  consumption,  a 
    mercur y-free  backlight,  resource  saving  in  design  and  packaging 
    and high recyclabilit y prove their environmental excellence.
    Brilliant light output in energy-saving design
    Brilliance Black 
    reproduction
    High-precision, high-efficiency
    brightness control
    High-precision and
    high- efficiency lighting control
    Efficient backlight  operation
    Backlight
    Previous
    LCD panel
    X- Gen panel
    High- efficiency light usage
    (light transmission technology)
    E igh t E c o l ogi c al F ea t u r e s
    To really become an environmentally advanced company, Sharp has fur ther strengthened its ef for ts towards making the 
    new LE series. To achieve that goal, seven superior ecological features and additional ecological features are built in the 
    LE820 series.
    NEW
    *
    * Eco features are subject to change without prior notice.    
    						
    							10
    //   AQUOS PERFECTION   //
    AQUOS. The dif ference is Sharp 
    Enter a shop where they sell LCD T Vs. They look all the same. E xamine all the brands. 
    Evaluate the qualit y of image, the crispness of colour, the reliabilit y of Japanese technology,  and the elegance of design. Then choose the one that convinces you the most.
    During  its  50-year  history,  Sharp  has  produced  solar  cells  with  a 
    total capacity of more than two gigawatts and is thus the world´s 
    largest*  photovoltaic  manufacturer.  Crystalline  photovoltaic 
    modules,  thin-film  solar  modules,  light  concentrators  -  Sharp 
    develops more solar technologies than any other manufacturer.
    * Based on publicly available information as of August 2009.
    As a technology company with an environmental approach, Sharp 
    produces innovative LED products like LED lamps and solar street 
    lights  with  integrated  LEDs.  This  year,  Sharp  presents  the  LED 
    backlight - the next generation in Sharp AQUOS LCD T Vs. The new 
    backlight  technology  can  control  more  than  1,000  LEDs 
    individually.  Due  to  this  innovative  technology,  the  image  is  even 
    sharper,  the  colours  are  more  brilliant  and  the  ecological 
    characteristics are better than ever before.
    The 21st centur y manufacturing complex in Sakai, Japan will ensure the most ef ficient manufacturing processes and consumption 
    of energy. In the new factor y, Sharp will produce LCD panels for T Vs that are the world’s top class in ever y respect : image qualit y, 
    per formance and cost. This Sharp factor y combines in an ideal way the production of LCD panels and Sharp thin-film solar cells 
    as the biggest*
    1 solar factor y worldwide with a production capacit y of one gigawat t.
    New Manufacturing Complex - Green Front Sakai
    *1 Based on publicly available information as of March 2010.
    *The pictures on this page are simulated illustrations and pictures for the purpose of explaining features.
    Por tions indicated by dot ted lines and roof top solar cell panels are an ar tist ’s concept of the completed apprearance. 
    						
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