ATT Magic On Hold Customized Audio Programming System Installation Manual

							AT&T
Magic on Hold
Customized Audio
Programming System
Installation, Operation and
Troubleshooting Manual
MAGIC ON HOLDFor Customer Information or Service Call
1-800-4HOLD ON (1-800-446-5366)
P.O. Drawer 9119 l  Penbroke Pines, FL 33084-1119In Florida call (305) 432-6288
Magic on Hold is a Service Mark of AT&T
© 1985 AT&T 
						

							AT&T
AT&T MAGIC ON HOLD
CUSTOMIZED MUSIC-ON-HOLD
SOURCE
In the past, many customers opting for the music-on- 
hold feature on a communications system thought that
the music source was part of the system. Now it can be.
MAGIC ON HOLD will provide music and customized
messages to serve as your systems music source.
MAGIC ON HOLD is a value-added system
enhancement that will promote your products and ser-
vices and provide a totally customized communications
system for your business. Its the perfect alternative to
piped in music, a local radio station or worse, silence.
MAGIC ON HOLD WILL BENEFIT
YOUR BUSINESS BY:
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ldecreasing the number of callers that hang up while
on hold
informing customers of new products and services
reinforcing advertising campaigns
enhancing your companys image
upgrading customer service 
						

							AT&T MAGIC ON HOLD
* COMPATIBLE WITH:
MERLIN® Communications System
AT&T System 75
AT&T System 85
Key Systems
ACD CMS
lPBX
Requires the appropriate Music-on-hold
interface
MERLIN® Plus System
MERLIN® II System
Spirit™ Communications Systems
AT&T System 25
For further information call
AT&Ts Small Business Connection
1-800-247-7000 or your AT&T
Account Executive
AT&T
The right choice.
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PM-4414 F/HF
MAGIC ON HOLD provides customized audio
programs that callers hear when they are placed on hold
(or in queue on ACD systems). The professionally
produced programs consist of music interspersed with
personalized messages designed to keep callers from
hanging up.
PROGRAM CONTENT &
PRODUCTION OF MESSAGES
You will work with the MAGIC ON HOLD
production staff and customer service department to
provide the necessary information to develop your
personalized programs. You can determine the content of
the messages and choose music appropriate for your
business from our record library. We may change
your programs 4, 6, 12 or 24 times per year depending on
the package you select. Messages and programs fall into
two main categories:
CUSTOMER SERVICE
Designed to retain callers on hold and provide
information. Messages include thanks for waiting, we like
to give the necessary attention to all callers . . . and
Please have your account number ready for the agent . . .
SALES MARKETING
Designed to promote products, special events, seasonal
and holiday promotions, new features, enhance corporate
image and generate revenue from every call. Messages
include ask your representative about . . . or While
youre waiting, wed like to tell you about . . .
CUSTOMIZED AUDIO
PROGRAMMING PACKAGE
INCLUDES THE FOLLOWING
SERVICES:
A copywritcr to create a personalized message.
Professional voice talent that will reflect your
corporate image.
A production staff mixing messages and music in
state of the art recording studios.
Music licensing and releases.
Annual production schedule to coordinate with your
advertising and marketing requirements. 
						

							INTRODUCTION
To obtain maximum performance from your cassette unit, please study
these instructions carefully. Installing and operating this equipment for
Magic On Hold is not complicated, but the flexibility provided by its
numerous operating features merit your becoming familiar with its
connections and controls. The recommended procedure will assure you of
the high quality performance for which your unit was designed.
AFTER UNPACKING
It is advisable to retain all original packing material to prevent damage
should you wish to transport your unit. Be careful that you do not
inadvertently throw away or lose the parts packed with the unit. Please
inspect the equipment carefully. Strict quality control ensures that each
unit leaves the factory in operational condition. If the unit was shipped to
you directly, notify the transportation company without delay if it is
damaged or fails to operate correctly. Save the carton and all packing
material as evidence of damage for their inspection.
PRE-INSTALLATION CHECKLIST
As you unpack your Magic On Hold unit, make sure you have the following
items:
–
–
–
–
–Installation Instructions
Magic On Hold Unit, Model B&H 3181A or 3185A
Warranty Card
Patch Cord
Cassette (NEVER REVIEW OR QUE MAGIC ON HOLD TAPES)
FINE TUNING
All units have been preset during final Quality Control testing to the
following settings:
VOLUME level - at approximately 4 position
TONE level - at approximately 9 position
Fine tuning can be accomplished, if necessary, simply by placing a call,
being placed on hold, listening to the program and then adjusting the
required feature. 
						

							INSTALLATION PROCEDURE
Installation of your Magic on Hold unit it not difficult. Installation on most
telephone systems may be accomplished by completing the following
simple procedures.
1. Place the Magic on Hold unit in a secure place close to your telephone
systems central control unit. Plug in its AC power cord (found in its
compartment on the bottom of the unit).
2. Place the cassette into its compartment as in a normal cassette player.
The endless loop cassette used in the Magic on Hold system has some
unusual properties and the instructions listed on its label should be
followed. Never press anything other than PLAY or STOP with an
endless loop cassette. REVIEW, QUE, PAUSE or RECORD will
destroy the cassette instantly.
3. Press play and listen to the production through the units built-in
speaker. The volume control should be set at position 4, and the tone
control should be set at 9.
4. Hook up the units patch cord.  Please note that whenever the cord is plugged into
its appropriate jack on the right hand side of the units, its built-in speaker
will be muted. If you are unclear with any of the procedures, please call
Customer Service at (800)446-5366 during normal East Coast business hours
for assistance.
5. As a final procedure, have someone place you on hold and make any fine
tuning adjustments as required. The unit will be left in the PLAY mode at
all times.